Email Marketing

Marketing your business via e-mail?

E-mail marketing has the highest ROI effectiveness rating of any direct marketing medium. In 2009 ROI was $43.52 for every dollar spent on it. - DMA (2009). You can use e-mail marketing to build relationships, make sales, promote your goods or services, and gather data.

But do you really know how to use this e-commerce tool in its full potential?

What is your target audience?

Do you or your team know how to write for the Web?

How to create appealing e-mail templates and web graphics?

Do you know that many networks routinely strip out HTML to protect against viruses, so HTML e-mails could be viewed by end-users in unpredictable ways, especially full CSS layout? You also need to know how to avoid a risk of being considered a spammer and blacklisted.

The list of requirements is long, and if your answer to one of them is NO then your e-mail campaign may not be successful. 

Our team of e-marketing professionals can provide a solution that helps in every aspect of your e-mail marketing.

Some of basic principles are:

• WIIFM ("What's In It For Me") question;
• Permission email;
• Targeted audience;
• E-mail message is personalized as far as possible;
• The subject line is short and to the point;
• The content of the email as to the point as possible;
• No attachments;
• Working opt out option in the email;
• No broken links;
• HTML and plain text options for subscribers.

You can start your e-mail marketing campaign right now! Call or email us (416) 652-78898 or inquiries@omkt.ca

About OMKT Inc.

OMKT, day by day is becoming a leading provider of Web solutions, built on a successful practice, experience to make it quick and affordable for businesses to achieve and manage an online presence. Our full range of Web-related services includes: Web design, development, e-commerce software, internet marketing and hosting.